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A reliable index of lexical diversity (LD) has remained stubbornly elusive for over 60 years. Meanwhile, researchers in fields as varied as stylistics, neuropathology, language acquisition, and even forensics continue to use flawed LD indices — often ignorant that their results are questionable and in some cases potentially dangerous. Recently, an LD measurement instrument known as vocd has become the virtual tool of the LD trade. In this paper, we report both theoretical and empirical evidence that calls into question the rationale for vocd and also indicates that its reliability is not optimal. Although our evidence shows that vocd's output (D) is a relatively robust indicator of the aggregate probabilities of word occurrences in a text, we show that these probabilities — and thus also D — are affected by text length. Malvern, Richards, Chipere and Durán (2004) acknowledge that D (as calculated by vocd's default …