Adobe Firefly is a web app and family of generative artificial intelligence models for creative production. Its capabilities include text-to-image and text-to-video.[1] It is part of Adobe Creative Cloud, and also powers features in other Creative Cloud apps, including Photoshop's Generative Fill tool.[2] Its video models are currently being tested in an open beta phase, and its image generation tools are available via subscription.[3][4]
 | |
 An image generated with Adobe Firefly. Prompt: Paradise looking, but believable mountain landscape from drone perspective, sun is shining right over the edge of the highest mountain with snow on top | |
| Developer(s) | Adobe Inc. |
|---|---|
| Initial release | March 2023 (beta) |
| Website | firefly.adobe.com |
Adobe Firefly is developed using Adobe's Sensei platform.[citation needed] Firefly is trained with images from Creative Commons, Wikimedia and Flickr Commons as well as 300 million images and videos in Adobe Stock and the public domain.[5][6][7] This dependency only on training data for which Adobe owns the license or which is public domain has led them to describe the models' output as "commercially safe".[8]
Firefly for Enterprise was released on June 22, 2023.[9]
History
editAdobe Firefly was first announced in September 2022 at Adobe's MAX conference. It was initially released as a public beta in March 2023,[10] and is currently available to all Adobe Creative Cloud subscribers.
Adobe Firefly is built on top of Adobe Sensei, the company's AI platform. Sensei has been used to power a variety of features in Adobe's creative software, such as object selection in Photoshop and image auto-enhancement in Lightroom.
Firefly expanded its capabilities to Illustrator, Premiere Pro, and Express, particularly for generating photos, videos and audio to enhance or alter specific parts of the media.
NVIDIA Picasso runs some Adobe Firefly models.[11]
Google planned to use Firefly in Bard (now Gemini) as its AI image generator, but ended up using their own Imagen model.[12]
Mattel, IBM, and Dentsu have also partnered with Adobe.[13]
The demo showed a capability for generating variations of photos.[14]
References
edit- ^ Chedraoui, Katelyn (2025-02-12). "You can create AI videos with Adobe Firefly starting today". cnet. Retrieved 2025-03-19.
- ^ Weatherbed, Jess (2023-05-23). "Adobe is adding its AI image generator Firefly to Photoshop". The Verge. Archived from the original on 2023-06-21. Retrieved 2023-06-25.
- ^ Shrivastava, Rashi. "Adobe Brings Its Generative AI Tool Firefly To Businesses". Forbes. Archived from the original on 2023-06-21. Retrieved 2023-06-25.
- ^ Zeff, Maxwell (12 February 2025). "Adobe launches subscriptions for Firefly AI". TechCrunch. Retrieved 20 March 2025.
- ^ "What Are the Limitations of AI Image Generation in Adobe Firefly?". MUO. 2023-05-27. Archived from the original on 2023-06-19. Retrieved 2023-06-25.
- ^ "Is Adobe Using Your Files to Train Its AI? How to Opt Out if So". MUO. 2023-02-02. Archived from the original on 2023-06-20. Retrieved 2023-06-25.
- ^ "Adobe's 'Firefly' Image Generator Is Going to Make Photoshop Much Easier to Use". Gizmodo. 2023-05-23. Archived from the original on 2023-06-21. Retrieved 2023-06-25.
- ^ Eriksson, Viktor (13 February 2025). "Adobe Firefly expands with 'commercially safe' video generator". ComputerWorld. Retrieved 20 March 2025.
- ^ https://www.adobe.com/content/dam/dx/us/en/products/sensei/sensei-genai/firefly-enterprise/Firefly_Legal_FAQs_Enterprise_Customers.pdf
- ^ "Adobe opens up its Firefly generative AI model to businesses". 8 June 2023. Retrieved 2023-06-08.
- ^ "Adobe and NVIDIA Partner to Unlock the Power of Generative AI". NVIDIA Newsroom. Archived from the original on 2023-05-11. Retrieved 2023-06-25.
- ^ "Google is incorporating Adobe's Firefly AI image generator into Bard". Engadget. 10 May 2023. Archived from the original on 2023-05-22. Retrieved 2023-06-25.
- ^ "IBM Expands Partnership with Adobe To Deliver Content Supply Chain Solution Using Generative AI". IBM Newsroom. Archived from the original on 2023-06-22. Retrieved 2023-06-25.
- ^ "Firefly vs Stable Diffusion - Adobe". www.adobe.com. Archived from the original on 2023-06-03. Retrieved 2023-06-25.